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There are few shoes that say summer quite like a pair of flip flops and there are very few brands that say flip flops quite like Havaianas. Hailing from South America Havaianas have been making iconic flip flops since 1962 and are by far the most recognised flip flop brand in the world. Unlike many flip flops Havaianas are not designed to be thrown away after one season they have been built to last and this makes them a great investment.

Havaianas Making their Mark

These flip flops have been popular in Latin America since their first introduction, going from strength to strength. With many film stars wearing them, they became an instant hit, gradually the rest of the world started to wake up and they starting appearing in magazines worldwide. Then some of the Hollywood stars started wearing the brightly coloured shoes and they became a wardrobe staple across the globe. One of the keys to Havaianas success is the wide range of colours that they offer a rainbow of colours of their classic flip flop. There are now a huge amount of different collections with a vast array of patterns and different widths. Some collections are seasonal so you can get limited edition pairs, but if they prove to be incredibly popular then they might keep them as a permanent collection like the popular Brasil shoes. The Brasil shoes were introduced for the world cup, with a small Brazilian flag on the strap, they became so popular and sought after even after the world cup had finished that Havaianas decided to keep it as a permanent collection.

Havaianas are very sturdy, made from high quality rubber they will last you a long time even if you are wearing them every day. They have been designed around the traditional Japanese shoe the Zori which is a flip flop with rice straw sole, this is why the flip flops designed by Havaianas have a rice pattern on their footbed. The sole of the shoes have what they call bricks which provide good grip so if you are hanging around by a swimming pool you won’t be slipping on the wet. They became so popular quickly that they had to make it clear which shoes were legitimate and which were fakes so they adopted the slogan ‘Havaianas-the real ones’ not terribly catchy or imaginative but it certainly cleared things up. There are still many pretenders out there that are making fake versions of the classic shoe but they won’t have the same high quality and will not last as long.

Havaianas Espadrilles

For those who prefer not to wear flip flops but would like something lightweight for the summer Havaianas new venture the espadrille would be the perfect shoe for you. They have the strong sturdy rubber sole the same as the flip flops and a canvas upper, so they have the same level of comfort on your feet and keep them nice and cool but with plenty of support for the foot. They are just as hardwearing as the flip flops and are a great investment for this year and the next. With so many great colour and style options there will be a style of Havaianas that will suit your summer wardrobe perfectly.