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Havaianas flip flops are incredibly popular shoes for the summer as have all flip flops since they were first introduced from the Far East to the rest of the world. Within the world of flip flops there are some pretty iconic brands like Havaianas, they hail from Brazil and have been worn by celebrities across the globe which has raised their profile and brought them into the mainstream. Havaianas were originally created in 1962 and worn and loved in Latin America the shoes have only become well known in the mainstream in the last few years.

Havaianas True to their Roots

The footbed of the shoe has a rice pattern on it because the original shoes were inspired by the Japanese Zori. The rice pattern comes from the fact that the traditional shoes were made out of rice straw and it continues to be a design feature to this day. The sole of the shoes is made of what they call bricks which are slip proof because they give you plenty of grip. They have had such a strong following in South America and the USA that even in the early days they had people who were trying to copy their designs so they came up with the slogan ‘Havaianas the real ones’ not terribly exciting but does what it says on the tin. They started garnering wide stream success in the 1990’s after several well known South American personalities were pictured wearing them on television. The flip flops started appearing everywhere after that in magazines and on the feet of people the world over. Listening to and observing the trends adopted by the general public Havaianas created new shoes called top rainbow. This came from them noticing the way people were turning their shoes the wrong way up, this innovation and interaction with the public has long been a feature of Havaianas.

Little Havaianas

Big feet are not the only ones that can enjoy the comfort of Havaianas because they have created a huge range of shoes including some baby shoes which are little flip flops with a strap that goes around the back of the foot to provide extra support. They also come in a wide range of colours so you can find the perfect pair for their little feet.

Havaianas Take Over the World

One of the most iconic pairs of Havaianas flip flops was created for the world cup in 1998 with a small Brazilian flag on the strap. The Brasil became one of the most easily recognised styles of flip flops made by Havaianas and continues to be one of their most iconic styles to date. Havaianas suddenly took off and were featured in many international magazines and people all over the world started wearing the brightly coloured flip flops. Celebs all over the world including high profile A listers like Jennifer Anniston were pictured wearing the bright shoes. They have been made with revolutionary rubber material that is incredibly comfortable against the skin and still has an incredibly strong grip so you won’t be sliding all over the place in the summer rain. When the hot weather comes around everyone wants to be as cool and comfortable as possible and this often means reaching for a pair of flip flops, so why not make that a pair of Havaianas this year!