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When it comes to cycling clothing there are few names that are as prominent as Endura, they have been making high quality cycling wear since 1991. Endura was founded by a keen enthusiast Jim McFarlane, hailing from Scotland he had always been an avid cycler and was disappointed by the range of cycling clothing available after he had his kit stolen and needed to replace everything. Like every good entrepreneur instead of sitting around complaining he started designing (Endura) his own range. The first items that the company made were a pair of high quality technical cycling shorts, leggings and shirts so that the cyclist was kitted out from head to toe. The company really took off when there was a surge in interest for mountain biking and they have continued to prosper ever since.

Endura racing Clothing

Endura cycle clothing is not just for the weekend rider; they make clothes that are perfect for racing too. When you are taking part in a cycling race you need to know that you have all the best possible technical equipment so that you can perform to your absolute highest. Endura is made by huge cycling enthusiasts for people who want to take part in races with the absolute best gear they can get their hands on. The clothes have been made to last and you will therefore have them for many years, they are a company that has a strong ethic and that is why they are a company that people go back to time and time again.

Endura Sunglasses for Speedy Days

Sunglasses are not a piece of kit that people often think about when they are getting together their cycling gear but they are an essential piece of kit. You will need to be able to see clearly particularly when you are cycling over rough terrain, not only will the glasses protect your eyes from the sun but also from any small stones and debris that get churned up by your bike. The last thing that you will want to do if you are racing is to stop constantly to take grit out of your eyes. A good pair of glasses should fit comfortably without moving about too much or being too tight which could cause headaches which are not good news if you are cycling.

Endura Bike clothing Supporting the Industry

Endura is a company that lives and breathes cycling not just in terms of their clothing but also in terms of supporting the future of the industry. They promote and support many different cycling events in the calendar to make sure that this sport continues to prosper. Endura also sponsor some high class athletes like Chris Hoy who won 3 gold medals at the Beijing Olympics, they are right on top of their game and support. They are a high profile company that is deeply entrenched in the traditions of the sport, believing it to be important to pour money back into the sport. They are a great company that would be a good investment for you and for the future of the sport.